Martin Atkins is a musician, entrepreneur, teacher, lecturer, author, and Grammy Award winner for his drumming contribution to the band, Nine Inch Nails. He's the very definition of entrepreneurial activity in cultural arts endeavors. His 40+ years in the music business span across genres, borders, and industries. He has an interesting perspective on the music business, with an extra focus on touring. Martin is the author of three books about successfully navigating the music business. Learn more.