Build a Unified Customer Profile with Customer Insights in Dynamics 365 | Customer Data Platform

published 1 month ago by Microsoft Mechanics

Want to build a 360 degree view of your customers? Take a tour of Dynamics 365 Customer Insights to see what it is, how to set it up, and how to get predictive recommended actions with Azure Synapse. Jeremy Chapman is joined by Satish Thomas, Director of Program Management and a leader on Customer Insights. Customer Insights was built to harness a fundamental change that's happening in the world today. Customer data is essentially coming from everywhere: a customer service call, a website visit, a purchase made. This data can be harmonized and leveraged by organizations to deliver personalized experiences and, over the long term, build trust with customers. Find out how Customer Insights does the hard part for you: • Ingests data from disparate sources • Recommends attributes to merge • Reconciles conflicting data • Builds a deep understanding of the customer • Enables you to use AI on top of customer data Plus, with the combined power of Customer Insights and Azure Synapse, you can perform limitless analytics and create your own custom machine learning models and apply them, so you can answer specific questions relevant for your business. Get started with a free trial at To learn more about how to integrate and build on Customer Insights go to If you are unfamiliar with Microsoft Mechanics, we are Microsoft’s official video series for IT. You can watch and share valuable content and demos of current and upcoming tech from the people who build it at #Microsoft. Subscribe to our YouTube: Follow us on Twitter: Follow us on LinkedIn: Follow us on Facebook:

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