Theodore Hook said, “The best way to predict the future is to invent it.” If it seems that technology and innovation are impacting our lives at an ever increasing pace, you’re right. Broadcasters, perhaps more than any other industry, must move with technological changes - even if that means defining them. Our guest has been and certainly is now at the forefront of broadcasting technology. Sam Matheny is CTO and Executive Vice President at the National Association of Broadcasters (NAB). Sam shares his insights for broadcasters as we move into all-digital broadcasting, ATSC 3.0, and artificial intelligence.