Jospeh Nye Explains The Term "Soft Power"

published 7 years ago by TVO

Joseph Nye is Dean of Harvard's Kennedy School of Government and former Assistant Secretary of Defence in the Clinton administration. His new book is called "Soft Power: The Means to Success in World Politics." He defines "soft power" as being the power to attract others to your value system. He further explains why America lost a lot of soft power after their invasion of Iraq. An example of a country with increased soft power is Norway, because of its role in peace processes. Canada, he believes, has some soft power but not enough hard power. (Originally aired April 2004)

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